Project: This class project asked students to create an online niche retailer and develop an integrated design strategy for their brand. I created New Moon, a crystal retailer, to push myself to design for a product I am not familiar with and utilize photography.
Goal: Design a website, informational cards, and packaging for a crystal retailer with a target audience of consumers interested in, but intimidated by, the world of crystals
Deliverables: Logo (main and a simplified variation), Three-page website, informational cards, packaging