Project: The Campus Activities Board (CAB) is Cleveland State University’s student-run event planning committee. I was the Pride & Spirit Assistant Chair during the 2019/20 academic year, Vice President during the 2020/21 and 2021/22 academic years, and the Graphic Design Executive Chair during the 2022/23 academic year. In 2022, CAB planned and executed the inaugural Spirit Week, a series of events promoting school spirit and campus engagement.
Goal: Create marketing materials that promote Spirit Week as a whole and inform students about each of the five individual events, as well as the week-long scavenger hunt; Design a logo in alignment with the theme of Spirit Week, Rock & Roll CLE (inspired by the Rock & Roll Hall of Fame in Cleveland, Ohio), to be used on marketing materials and giveaways
Deliverables: Rock & Roll CLE logo, Krenzler Blitz logo variation, poster, hot cards, social media graphics